Improvement of the exploitation of the rich cultural heritage inside the Programme area, through joint theatre productions, for the benefit of both tourist and local people, and for the economic development of the area.

Increase of the cooperation among the audio and video actors, belonging to the Programme area, e.g. through joint productions, in order to better exploit the great potential of the creative industries.

Development of a cross border ecomuseum and community tourism model, in order to guarantee a sustainable growth of the coastal communities in the Programme area.

Exploitation of the creative potential of the city outskirts inside the Programme area, by involving the local communities in the development of innovative solutions for the urban regeneration.

Enhancement of the attractiveness of the territories included in the Programme area, characterised by ancient olive trees, in order to promote smart and sustainable tourism.

Support for cities and villages, inside the Programme area, in the full expression of their touristic potential, by increasing promotion and visibility of their cultural assets.

Improvement of the management of museums inside the Programme area, between Italy, Albania and Montenegro, in order to fully exploit their cultural and touristic potential.

Promotion of “experience-based” tourism inside the Programme area and creation of a strategic “Interreg smart destination” model, by adopting collaborative and user-driven innovation tools.