Enhancement of the administrative, industrial and technical framework conditions for the development of new cross-border green market niches in Italy, Albania and Montenegro, by fostering pilot investments on NETs.

Development of the eHealth sector, for the benefit of citizens and SMEs in the Programme area, through innovative electronic tools and procedures, efficiently addressing heart-attacks, neurodegenerative and chronic diseases.

Development of a Quadruple-Helix strategy in the Programme area, i.e. by fostering the innovation transfer from applied research to SMEs, with the support of Policy Makers and civil society.

Exploitation of the creative potential of the Programme area, and support to the creation of stable and efficient cross-border networks, able to produce joint innovative cultural and creative products.

Improvement of the management of cultural and natural assets inside the Programme area, also through the deployment of new 3D technology for tourist destinations.

Improvement of the exploitation of the rich cultural heritage inside the Programme area, through joint theatre productions, for the benefit of both tourist and local people, and for the economic development of the area.

Creation of an Adriatic Identity Model based on the memory awareness of communities in the programme area: abandoned and forgotten places become symbols of the lost memory of cities and citizens.

Creation of best practices in sustainable tourism, tackling new challenges in environmental and marine safeguard, and preserving the natural heritage of the Adriatic-Ionian area through direct involvement of youth.