Development of the eHealth sector, for the benefit of citizens and SMEs in the Programme area, through innovative electronic tools and procedures, efficiently addressing heart-attacks, neurodegenerative and chronic diseases.

Development of a Quadruple-Helix strategy in the Programme area, i.e. by fostering the innovation transfer from applied research to SMEs, with the support of Policy Makers and civil society.

Exploitation of the creative potential of the Programme area, and support to the creation of stable and efficient cross-border networks, able to produce joint innovative cultural and creative products.

Improvement of the management of cultural and natural assets inside the Programme area, also through the deployment of new 3D technology for tourist destinations.

Improvement of the exploitation of the rich cultural heritage inside the Programme area, through joint theatre productions, for the benefit of both tourist and local people, and for the economic development of the area.

Increase of the cooperation among the audio and video actors, belonging to the Programme area, e.g. through joint productions, in order to better exploit the great potential of the creative industries.

Development of a cross border ecomuseum and community tourism model, in order to guarantee a sustainable growth of the coastal communities in the Programme area.

Exploitation of the creative potential of the city outskirts inside the Programme area, by involving the local communities in the development of innovative solutions for the urban regeneration.