Development of a cross border ecomuseum and community tourism model, in order to guarantee a sustainable growth of the coastal communities in the Programme area.

Exploitation of the creative potential of the city outskirts inside the Programme area, by involving the local communities in the development of innovative solutions for the urban regeneration.

Enhancement of the attractiveness of the territories included in the Programme area, characterised by ancient olive trees, in order to promote smart and sustainable tourism.

Promotion of the unique cultural and natural assets throughout the Programme area, by developing a joint web platform and innovative services for new tourist routes and, at the same time, by pushing lesser-known destinations and typical products.

Enhancement of cross-border cooperation in sustainable tourism management, by valorizing cultural heritage and natural resources of less developed areas in Italy, Albania, and Montenegro.

Support for cities and villages, inside the Programme area, in the full expression of their touristic potential, by increasing promotion and visibility of their cultural assets.

Improvement of the management of museums inside the Programme area, between Italy, Albania and Montenegro, in order to fully exploit their cultural and touristic potential.

Promotion of “experience-based” tourism inside the Programme area and creation of a strategic “Interreg smart destination” model, by adopting collaborative and user-driven innovation tools.