Increase of the cooperation among the audio and video actors, belonging to the Programme area, e.g. through joint productions, in order to better exploit the great potential of the creative industries.

Development of a cross border ecomuseum and community tourism model, in order to guarantee a sustainable growth of the coastal communities in the Programme area.

Exploitation of the creative potential of the city outskirts inside the Programme area, by involving the local communities in the development of innovative solutions for the urban regeneration.

Enhancement of the attractiveness of the territories included in the Programme area, characterised by ancient olive trees, in order to promote smart and sustainable tourism.

Promotion of the unique cultural and natural assets throughout the Programme area, by developing a joint web platform and innovative services for new tourist routes and, at the same time, by pushing lesser-known destinations and typical products.

Enhancement of cross-border cooperation in sustainable tourism management, by valorizing cultural heritage and natural resources of less developed areas in Italy, Albania, and Montenegro.

Enhancement of targeted tourism sectors (enogastronomic, green, sports) and creation of a shared space between the involved actors in the Programme area, offering the opportunity to meet and exchange knowledge.

Creation of a quality territorial touristic offer based on rural values for family-friendly tourist hospitality in the Region of Vlora (Albania) and the Salento area in Puglia (Italy).