Enhancement of the attractiveness of the territories included in the Programme area, characterised by ancient olive trees, in order to promote smart and sustainable tourism.

Promotion of the unique cultural and natural assets throughout the Programme area, by developing a joint web platform and innovative services for new tourist routes and, at the same time, by pushing lesser-known destinations and typical products.

Support for cities and villages, inside the Programme area, in the full expression of their touristic potential, by increasing promotion and visibility of their cultural assets.

Improvement of the management of museums inside the Programme area, between Italy, Albania and Montenegro, in order to fully exploit their cultural and touristic potential.

Promotion of “experience-based” tourism inside the Programme area and creation of a strategic “Interreg smart destination” model, by adopting collaborative and user-driven innovation tools.

Development of innovative strategies for sustainable tourism in the Programme area and promotion of a new approach based on the relationship between visitors and local communities.

Promotion of the accessible and sustainable tourism destinations in the Programme area, to the benefit of the whole society.

Promotion, in the Programme area, of the seasonal adjustment for tourism throughout the year, by developing a broader nautical tourism offer in small and medium-sized ports.