Support for cities and villages, inside the Programme area, in the full expression of their touristic potential, by increasing promotion and visibility of their cultural assets.

Improvement of the management of museums inside the Programme area, between Italy, Albania and Montenegro, in order to fully exploit their cultural and touristic potential.

Promotion of “experience-based” tourism inside the Programme area and creation of a strategic “Interreg smart destination” model, by adopting collaborative and user-driven innovation tools.

Strengthening of the cultural relationship between Puglia and Albania through a cross-border network of folk music associations, sharing creative and cultural products, and creating bonds between peoples.

Development of innovative strategies for sustainable tourism in the Programme area and promotion of a new approach based on the relationship between visitors and local communities.

Promotion of the accessible and sustainable tourism destinations in the Programme area, to the benefit of the whole society.

Promotion, in the Programme area, of the seasonal adjustment for tourism throughout the year, by developing a broader nautical tourism offer in small and medium-sized ports.

Promotion of dissonant heritage in the Programme area and creation of a network that could redefine the idea of urban memory thanks to the direct connection with the lives of citizens.