Enhancement of the attractiveness of the territories included in the Programme area, characterised by ancient olive trees, in order to promote smart and sustainable tourism.

Promotion of the unique cultural and natural assets throughout the Programme area, by developing a joint web platform and innovative services for new tourist routes and, at the same time, by pushing lesser-known destinations and typical products.

Analysis of the popular music repertoires in the programme area, to enhance territorial peculiarities and common traditions, and investigation of people’s neurobiological response to the music covered by the project.

Enhancement of cross-border cooperation in sustainable tourism management, by valorizing cultural heritage and natural resources of less developed areas in Italy, Albania, and Montenegro.

Enhancement of targeted tourism sectors (enogastronomic, green, sports) and creation of a shared space between the involved actors in the Programme area, offering the opportunity to meet and exchange knowledge.

Creation of a Permanent Cross-border Laboratory for young artists based on an innovative model in the programme area, and development of innovative cultural formats and services.

Creation of a quality territorial touristic offer based on rural values for family-friendly tourist hospitality in the Region of Vlora (Albania) and the Salento area in Puglia (Italy).

Support for cities and villages, inside the Programme area, in the full expression of their touristic potential, by increasing promotion and visibility of their cultural assets.