Analysis of the popular music repertoires in the programme area, to enhance territorial peculiarities and common traditions, and investigation of people’s neurobiological response to the music covered by the project.

Enhancement of cross-border cooperation in sustainable tourism management, by valorizing cultural heritage and natural resources of less developed areas in Italy, Albania, and Montenegro.

Enhancement of targeted tourism sectors (enogastronomic, green, sports) and creation of a shared space between the involved actors in the Programme area, offering the opportunity to meet and exchange knowledge.

Creation of a Permanent Cross-border Laboratory for young artists based on an innovative model in the programme area, and development of innovative cultural formats and services.

Creation of a quality territorial touristic offer based on rural values for family-friendly tourist hospitality in the Region of Vlora (Albania) and the Salento area in Puglia (Italy).

Support for cities and villages, inside the Programme area, in the full expression of their touristic potential, by increasing promotion and visibility of their cultural assets.

Enhancement of the touristic potential of inter-religious experiences in the programme area, supporting valuable cooperation between sectorial stakeholders and religious authorities.

Improvement of the management of museums inside the Programme area, between Italy, Albania and Montenegro, in order to fully exploit their cultural and touristic potential.