Enhancement of cross-border cooperation in sustainable tourism management, by valorizing cultural heritage and natural resources of less developed areas in Italy, Albania, and Montenegro.

Enhancement of targeted tourism sectors (enogastronomic, green, sports) and creation of a shared space between the involved actors in the Programme area, offering the opportunity to meet and exchange knowledge.

Creation of a quality territorial touristic offer based on rural values for family-friendly tourist hospitality in the Region of Vlora (Albania) and the Salento area in Puglia (Italy).

Support for cities and villages, inside the Programme area, in the full expression of their touristic potential, by increasing promotion and visibility of their cultural assets.

Improvement of the management of museums inside the Programme area, between Italy, Albania and Montenegro, in order to fully exploit their cultural and touristic potential.

Promotion of “experience-based” tourism inside the Programme area and creation of a strategic “Interreg smart destination” model, by adopting collaborative and user-driven innovation tools.

Strengthening of the cultural relationship between Puglia and Albania through a cross-border network of folk music associations, sharing creative and cultural products, and creating bonds between peoples.

Development of innovative strategies for sustainable tourism in the Programme area and promotion of a new approach based on the relationship between visitors and local communities.