ROOTs project aims at creating cross-border thematic experiences in Albania and Puglia, to offer visitors the chance to discover natural beauties and points of historical and cultural interest, having the same origins. The main goal is to enhance a new experiential tourism format, based on the rediscovery of common history, traditions, characteristics, to be lived as a resident, together with the locals. Through  workshops and incoming missions, the project involves schools, local communities and economic operators in enhancing the experiential paths and informing the interested parties (authorities, environmental associations and tourism companies) about this new tool for promotion of culture and tourism.