On November 14th 2024, the Municipality of Martina Franca will host the incoming mission "Exploring ecotourism business opportunities," a strategic event part of the TOUR project, co-financed by the Interreg IPA South Adriatic program. The incoming mission will be dedicated to promoting sustainable tourism and fostering cross-border collaboration among businesses from Italy, Albania, and Montenegro.

The event offers a unique chance to explore successful examples of ecotourism in Valle d’Itria (Itria Valley). Participants will visit the Bosco delle Pianelle and Masseria Cappella, both of which are successful case studies of responsible, sustainable tourism practices. The event will conclude with a networking session aimed at encouraging new ideas and partnerships within the tourism sector.

This event highlights the TOUR project's commitment to supporting innovative and sustainable tourism solutions, while strengthening connections in the Adriatic region. It also promotes the development of a more responsible and environmentally conscious tourism model.

The event is open to all those interested in exploring the potential of sustainable tourism in the region.

Discover more about TOUR project.