Incoming mission with the topic 'Digitalization in tourism', was organized on July 9, in the Chamber of Commerce of Montenegro in Podgorica.

The aim of the event was the exchange of knowledge and examples of good practices on the application of innovative digital solutions in tourism, as well as the connection of female entrepreneurs and the establishment of partnerships in the area of ​​the South Adriatic.

The participants were companies from Montenegro, Italy and Albania operating in the field of tourism.

This event is part of the NEW ICONS (New Icon Women in South Adriatic Tourism) project, which BSC Bar organized as lead partner, the National Crafts Federation and the Association of Small and Medium Enterprises of the Bari Province, as well as with two other partners: Molise toward 2000 from Italy and NUCLEUS from Albania.

The main goal of the project is to improve the conditions for the development of female entrepreneurship in the sector of sustainable tourism. The main expected result will be the establishment of a cross-border cluster of female entrepreneurs operating in the tourism sector. This cluster will be used to exchange knowledge, practices and experiences in the field of digital and green strategies for sustainable tourism development.

At the event participants discussed about Digital transformation of Business with CEO of company Flourish which was awarded as one of the most innovative businesses in Montenegro. Two SMEs from Montenegro discussed about the trends of Digitalization in tourism. Final topic at the event was the best practices on SMART tourism and Gamification in tourism.