EXCELLENT aims to develop a sustainable model to promote cross-border destinations by valorizing cultural heritage and natural resources of less developed areas.  It will be an opportunity for 40 entrepreneurial minds to transform an activity, or a vocation into experiences towards new tourism strategies. Project actions are: two workshops and one incoming event with travel bloggers to foster networking, capacity-building, education and product validation. The aim is to meet traveler’s needs and create real value for the involved territories.  Expected results are enhanced cross-border cooperation in the field of sustainable tourism, accessibility, visibility and market uptake of less-known traditions and experiences.