Promotion of “experience-based” tourism inside the Programme area and creation of a strategic “Interreg smart destination” model, by adopting collaborative and user-driven innovation tools.
Strengthening of the cultural relationship between Puglia and Albania through a cross-border network of folk music associations, sharing creative and cultural products, and creating bonds between peoples.
Development of innovative strategies for sustainable tourism in the Programme area and promotion of a new approach based on the relationship between visitors and local communities.
Modernisation of archival processing and mapping of film heritage in the programme area, to support cross-sector and cross-border collaboration of creative industries, and stimulate production of new forms of art.
Promotion, in the Programme area, of the seasonal adjustment for tourism throughout the year, by developing a broader nautical tourism offer in small and medium-sized ports.
Promotion of dissonant heritage in the Programme area and creation of a network that could redefine the idea of urban memory thanks to the direct connection with the lives of citizens.
Enhancement of a new experiential tourism format based on the discovery of common traditions and culture of places located in Italy and Albania, to be lived as residents, together with the locals.