Promotion of the accessible and sustainable tourism destinations in the Programme area, to the benefit of the whole society.

Promotion, in the Programme area, of the seasonal adjustment for tourism throughout the year, by developing a broader nautical tourism offer in small and medium-sized ports.

Promotion of dissonant heritage in the Programme area and creation of a network that could redefine the idea of urban memory thanks to the direct connection with the lives of citizens.

Enhancement of a new experiential tourism format based on the discovery of common traditions and culture of places located in Italy and Albania, to be lived as residents, together with the locals.

Improvement of the cultural theatre offer both for local and tourist people inside the Programme area and creation of a durable Cluster of Theatres Institution.

Development of new targeted tourist and health care services in the Programme area, by increasing territorial accessibility for tourists with special needs.

Improvement of the management of the natural risks in the Programme area, from risk prevention to cooperation in case of natural disasters.

Creation of a shared model of strategic planning and an extended governance model for the programme area, aimed at energy efficiency and to safety of cities from the risks generated by climate change.