CrossWater project on TV! The promotional campaign of CrossWater project passed through the spot created to raise awareness on the protection of water, a precious asset for human life and for the future of new generations. The spot has been broadcast for a week by the tv channels TgNorba24, Trm Sport, TeleRama, and Antenna Sud 13.
The video has an emotional edge to emphasize gravity and drama of the situation regarding the waste of water, by engaging children actors, focusing on the certain psychological effect of adults and of target audience in general.
The video is characterized by the presence of guys belonging to nationality of CROSSWATER project partners. The attention is focused on the looks and on their mimicry, by shots in very close-up to enhance the drama of their appeal.